SEO Press Releases
Using press releases for SEO or search engine rankings, can produce dramatic results for your business. Unlike traditional media that has a short shelf life, the reads, downloads, pickups, and prints continue to grow. News about your company has a longer shelf life than it ever has, thanks to the Internet. News isn’t old after a day anymore. By creating a permanent link to that press release in a search engines, you can continue to bring traffic to your web site.
As you probably know, people trust news more than advertisements. With easy syndication of the news, you can hit multiple audiences. Press releases were once written to try to get press coverage from journalists. Now they reach bloggers and go directly to your customers. The one audience you don’t want to miss is a search engine. Why? Search engines are how most people, including journalists, find you online.
Although press releases can be expensive, companies are finding it is worth the investment. When you consider the potential clicks, it’s much cheaper and more trusted than online advertising.
The links you’ll get in search engines from the online news syndication service is worth the cost of a press release alone. Your press release can be picked up by many different relevant web sites.
Real Life Case Study from a writer at StarFire Web
Several years ago I wanted to experiment with press releases. I asked my boss if I could re-write press releases that were written by our PR agency. Most PR agencies don’t know much about the search engine optimization part of press releases. This was a gamble because it would cost more time and we would have to pay for distribution. It was untested. I hoped it would work.
I chose to write the press releases with words that we wanted to rank highly on in search engines. I added links to the press release and released it through a distribution site.
Here are my results for one search optimized press release over 3 weeks:
Week #1: Over 70,000 people clicked on my press release – in just a few days.
Week #2: Over 70,500 people had clicked.
Week #3: Over 84,000 people clicked on my press release.
Then we were contacted by a high profile member of the media. And when I looked at my stats, I noticed that my press release was still in the top 5 the referrers to our web site. Several months later it was still in the top 10. This demonstrated very quickly to me the power of a search engine optimized press release.
SEO Press Release Services
We write, re-write, and distribute search engine optimized press releases for your business. We also advise you on how to maximize your press release exposure and strategies.
There are different results depending on your industry but you will see results. Our only caveat is to actually have something newsworthy to write about. Sometimes clients get over exuberant and make up news once or twice a week, just so they can do a press release. This can hurt your results and distribution services may reject your press release. Instead, employ our article writing services.